ABOUT COMPANY


HISTORY OF THE BRAND


2020

THIS YEAR WE ARE 100 YEARS OLD!

We are happy that we are celebrating the anniversary year with you. You are part of our history. Thanks! 
 

2019

20TH LINE MENSWEAR BRAND WAS LAUNCHED

This name was not chosen by chance. «20th line» – street in Rostov-on-Don, where the main production of the company is located and the idea of creating a collection was born.
 

2018

THE RETAIL BUSINESS HAD MORE THAN 230 COMPANY-OWNED AND FRANCHISED STORES IN RUSSIA AND THE CIS

Equipment for the development of denim products were purchased. Jeans of different shades and fits, denim jackets, raincoats, and skirts have appeared in assortment.
 

2016

A PRODUCTION COMPLEX WAS OPENED IN VOLSK WITH A PLANNED CAPACITY OF 220 THOUSAND ITEMS PER YEAR

A new concept of stores were developed and launched in accordance with global trends in retail space planning and merchandising.
 

2015

CONSTRUCTION WAS STARTED

Construction of the fourth factory in Russia (Volsk, Saratov region) was started
 

2013

IN COOPERATION WITH LEADING INTERNATIONAL COMPANIES

Stores were re-conceptualized with the aim of further successful development in Russia and abroad.
 

2012

25 COMPANY-OWNED AND FRANCHISED STORES WERE OPENED

The turnover growth was 35%.
 

2011

20 COMPANY-OWNED AND FRANCHISED STORES WERE OPENED

The turnover growth was 35%.
 

2010

SIGNIFICANT INVESTMENTS WERE DIRECTED TO THE CREATION AND PRODUCTION OF KNITTED ASSORTMENTS IN RUSSIA

The equipment stock was acquired by the world's leading manufacturer SHIMA SEIKI.
 

2008

A PROJECT OF OPENING FRANCHISE STORES WAS STARTED

A successful business model attracted potential partners and significantly expanded the geography of the brand's footprint.
 

2007

OUR BUSINESS PROCESSES WERE OPTIMIZED AND OUR OWN RETAIL BUSINESS WAS DEVELOPED ACTIVELY

Celebrities started to take participation in promotion of our brand. Ambassadors of our brand became model “Miss Russia-2003” Victoria Lopyryova and actress and model Mariya Semkina. 
 

2005

TOP MANAGERS TAKE THE STRATEGY DECISION OF EXTENSION THE ASSORTMENT AND CHANGING TO THE TOTAL-LOOK

New group of costume and dress appeared: jackets, blouses, dresses, skirts, trousers, cardigans.
 

2003-04

WHOLESALE DIVISIONS WERE OPENED IN YEKATERINBURG, SAMARA, KAZAN AND ALMATY

 

2001-02

NEW TRADEMARK LALIS WAS REGISTERED. NEW WHOLESALES DIVISIONS WERE OPENED IN IRKUTSK AND NOVOSIBIRSK

The high quality of the company's products was confirmed by award the Gold Sign “One Hundred Best Products of 2003” and others awards. 
 

2000

NEW TRADEMARK ELIS WAS REGISTERED. NEW WHOLESALE DIVISION WAS OPENED IN MOSCOW

 

1998

THE DEVALUATION OF THE RUBLE GAVE AN IMPETUS TO THE DEVELOPMENT OF DOMESTIC PRODUCTION

The first wholesale regional division was opened in Rostov-on-Don.
 

1996

THE COMPANY PRODUCED CLOTHING FOR GERMAN AND AUSTRIAN BRANDS

In return, our company received technology, standards and experience.
 

1993

THE FIRST COMPANY STORE WAS OPENED

 

1988-90

THE MODERNIZATION OF EQUIPMENT STOCK WAS CARRIED OUT BY EQUIPMENT OF THE GERMANY COMPANY CONSORTEX, WHICH MADE POSSIBLE TO IMPROVE WORKING CONDITIONS, EXPAND THE ASSORTMENT, INCREASE THE QUALITY OF PRODUCTS AND LABOR PRODUCTIVITY

 

1950-60

SPECIALIZATION OF WORKSHOPS HAS TAKEN PLACE, A CONVEYOR LINE HAS APPEARED

Production was modernized annually, and a system of non-defected manufacturing is gradually being introduced. The company switches to the production of exclusively top assortment: coats, jackets, raincoats.
 

1920

SEVERAL TAILORS FORMED A SEWING PRODUCTION IN ROSTOV-ON-DON

Later, the government funded for the purchasing of new equipment and capacity expansion. The factory produced clothing for the civilians and the army.
 

CONTACT US

Elis Inc., 20th-line, 4, Rostov-on-Don, Russia, 344019

DEPARTMENTS

Customer service

Administration

+7 (863) 200-04-90

Production support unit

+7 (863) 200-04-85

Supply department

+7 (863) 200-04-92